Kenneth Cole is one brand with one aesthetic, expressed across 3 tiers of labels: New York, Reaction and Unlisted. Material and price are what differentiate the labels. Even the Eyewear category follows those two clusters (New York and Reaction) since 2013, when Kenneth Cole became a part of Marcolin’s brand portfolio.
The New York label reflects the brand’s modern, urban design heritage and echoes the spirit of the brand’s Courageous Class campaign. The collection’s wide range of versatile shapes and sizes is inspired by the urban lifestyle of the brand. The styles from the Kenneth Cole New York eyewear collection are synonymous with contemporary fashion, quality materials, and modern style. The successful combination of colors, textures, and materials in the optical and sun collection appeals to the hip, fashionable consumer. Materials and bold colors add depth to the styles and the innovative shapes result in sophisticated, yet classic looks.
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