Kenneth Cole is one brand with one aesthetic, expressed across 3 tiers of labels: New York, Reaction and Unlisted. Material and price are what differentiate the labels. Even the Eyewear category follows those two clusters (New York and Reaction) since 2013, when Kenneth Cole became a part of Marcolin’s brand portfolio.
The Reaction label reflects the brand’s modern, urban design heritage with a youthful twist. The collection’s wide range of bright colors and sporty shapes is inspired by the downtime and the off-hours we spend traversing the urban landscape. The collection is trendy, comfortable, sporty and modern. The design of the frames includes slightly smaller sizing with on trend, relaxed and functional style as well as the fashion-friendly use of bold color pops. To maintain its casual approach to the urban uniform, many Reaction styles have sportswear infused details such as rubber finish and stripes.
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