1961 Giovanni Marcolin remembers: "in the 60’s ideas were important" and starting from an innovative idea he founded the "Fabbrica Artigiana" in Cadore Veneto, in the eyewear district, which specialised in the making of gold laminated arms for eyewear.
1964 After just three years and to emphasise the success of this idea the company became Marcolin Occhiale Doublé named after the laminate used in its products.
1967 Marcolin opens the factory in Vallesella di Cadore and launches its first line of products.
1968 Marcolin gains access to the United States market opening a network of eight distributors to sell its products.
1976 The first overseas branch is established by the Marcolin Group in France followed soon afterwards by one in Switzerland and one in Germany.
1983 The Marcolin Group signs a Joint Venture agreement with the Società Distributrice Marchon Inc. also licence holder of Calvin Klein and CK.
1984 Thanks to the joint venture with Marchon, Marcolin grows significantly, going from 80 to 200 employees and achieving a production of a million frames annually.
1985 The production plant is moved to Longarone.
1986 Marcolin Group foreign branch is established in Spain.
1988 The general headquarters is moved to Longarone (BL) and at the same time the factory for the production of acetate frames is opened. Two new branches are opened: in Portugal and Great Britain.
1989 The Marcolin Group entered the world of licences by acquiring the finance company Finacom S.p.a. which held 100% of Emmepivi: a company holding the licences for the Mila Schoen and Lancetti brands.
1991The President, Giovanni Marcolin Coffen sets up the Marcolin Foundation with the aim of carrying out charity works in the local area.
1994 The Marcolin Group acquires the majority share and then takes over the entire share package of the Orama company, (then named Marcolin & Co), which included Fendissime, Henry Cotton’s, Gian Marco Venturi and Gerald Genta among its licences.
1995 The Marcolin Group signs the licence agreement with Dolce & Gabbana.
1997 The Marcolin Group signs the licence agreement with Replay.
1998 The Marcolin Group signs the licence agreement with Chloé.
1999 The Marcolin Group signs the licence agreement with Roberto Cavalli. The company is quoted on the Italian Stock Exchange using a capital structure serving its goals of growth by acquiring Cébé, a famous French company which produces ski masks and sports eyewear.
2000 The Marcolin Group signs the licence agreement with Miss Sixty.
2001 The Marcolin Group signs the licence agreement with Costume National and with The North Face. The Marcolin Group acquires Creative Optics Inc. and doubles its presence in the United States. In the same year the Marcolin Group launches the new branch: Marcolin Do Brasil. The Marcolin Group signs the licence agreement with Montblanc. The Marcolin Group and Procter and Gamble sign the licence agreement for Cover Girl.
2002 The Marcolin Group renew the licence agreement with Replay. The Marcolin Group signs an important distribution contract for the Japanese market.
2003 The collaboration between the Marcolin Group and Roberto Cavalli continues. It started in 1999 and was confirmed by the licence agreement which consolidated and extended the partnership for another four years. The Marcolin Group signs the licence agreement with Kenneth Cole; the agreement, which only concerns the USA market, sees the exclusive production and distribution by the Marcolin Group of sunglasses with the Kenneth Cole New York, Reaction Kenneth Cole and Unlisted brands. The Marcolin Group signs the licence agreement with Timberland.
2004 The Marcolin Group extends the agreement with Kenneth Cole for the production and distribution in the United State of both glasses and sunglasses. The Marcolin Group reaches a business agreement with the Luxottica Group for the licence transition of the Dolce&Gabbana Eyewear and D&G Dolce&Gabbana Eyewear lines which had passed to the competitor company. Andrea and Diego Della Valle join the Marcolin team. The Marcolin Group renews the licence agreement ahead of time for the Roberto Cavalli Eyewear line and signs the licence agreement for the new line Just Cavalli Eyewear till 2010.
2005 The Marcolin Group signs the licence agreement with Tom Ford International. The Marcolin Group and Ferrari sign the licence agreement.
The Marcolin Group and the Sixty Group renew the agreement for Miss Sixty Glasses till 2009.
2006 The Shareholders' assembly approve an increase of capital of about 30 million euros. The Marcolin Group signs a joint venture with Optec, a Japanese company famous for the production and distribution of top quality eyewear, and establishes the branch Marcolin Japan. Luigi Abete joins the Marcolin team. The Marcolin Group signs the licence agreement with the Web brand.
The agreement with Timberland is renewed till 2010. The Marcolin Group and Kenneth Cole Productions renew the licence agreement till 2011. The Marcolin Group and Montblanc Simplo Gmbh renew the licence agreement till 2009. The Marcolin Group and Replay renew the licence agreement.
2007 The Marcolin Group and The Proctor & Gamble Company announce the renewal of the licence agreement for Cover Girl Eyewear. The French company Cébé, a Marcolin Group company, focuses its business on the eyewear sector and announces the proposal of cessation of trading of its Winter sector. The Marcolin Board names Massimo Saracchi as new Chief Executor and Managing Director.
2008 The Marcolin Group signs new licence agreements with: Dsquared2, John Galliano, Tod's and Hogan. The brand Web is acquired which together with Marcolin form the house brands.
2009 The Marcolin Group and Roberto Cavalli renew the licence agreement for Roberto Cavalli and Just Cavalli. The Marcolin Group and Montblanc Simplo Gmbh renew the licence agreement. The Marcolin Group signs the licence agreement with Swarovski. The Marcolin Group cedes the Cebè brand.
2010 The inauguration of the new logistics centre and the Style Centre in Longarone. The Marcolin Group and Kenneth Cole Productions announce the renewal of the licence agreement till 2014. The Marcolin Group announces the renewal of the licence agreement with The Timberland Company till 2013. The Marcolin Group signs the licence Agreement with Diesel.
2011 The Marcolin Group and Tom Ford extend their partnership till 2022. The Marcolin Group and Montblanc announce the renewal of the licence agreement till 31st December 2016.
2012 The Marcolin Board names Giovanni Zoppas as new Chief Executor and Managing Director.
The Marcolin Group and Balenciaga announce they have reached a preliminary agreement on the signing of a licence contract for the duration of 5 years, renewable for a further 10 years.
The Marcolin Group and Dsquared2 renew, ahead of time, the licence agreement for five years with the option of extending the duration another five years.
The Marcolin Group sign the licence agreement with Balenciaga and 55DSL.
PAI Partners a leading European private equity firm, completes the acquisition of a majority stake in the eyewear manufacturer, delisting it from the Italian Stock Exchange.
2013 Giovanni Coffen Marcolin, founder of the Marcolin company and one of the pioneer in the eyewear industry, has passed away at the age of 82 years due to a disease.
In October 2013 Marcolin SpA, backed by PAI Partners, announced the signing of an agreement for the acquisition of VIVA International, the second player in the US eyewear sector, process finalized in December 2013.
2014Marcolin signed an eyewear license agreement with Ermenegildo Zegna Group for brands Ermenegildo Zegna and AGNONA. In May 2014 Marcolin Group and SKECHERS USA, Inc. announced the renewal of their licensing agreement for the design, production and worldwide distribution of SKECHERS optical frames and sunglasses. Initially launched through a licensing partnership with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group. In June 2014 Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement for the eyewear category. In July 2014 the licensing agreement for the design, production and worldwide distribution of Catherine Deneuve Lunettes optical frames and sunglasses has been renewed. Initially launched through a licensing partnership with Viva International in 1989, this agreement has been expanded to include the Marcolin Group. Harley-Davidson® and Marcolin consolidate partnership by renewing eyewear licensing agreement. Marcolin renews the license with The Procter&Gamble Company for the design, production and distribution of Covergirl Eyewear in the American market.
2015Marcolin presents a new collaboration project with Marcelo Burlon County of Milan.
Marcolin announces the early renewal of its licensing agreement with TBL Licensing LLC.
Marcolin strengthens its presence in the nordic market opening a branch in Sweden. Marcolin and Iconix Brand Group renew licensing agreement for Candie’s, Bongo and Rampage Eyewear.
Marcolin inaugurates its new 3.500m2 manufacturing facility based in Fortogna, doubling its in-house Made in Italy production. Marcolin extends eyewear licensing agreement with Tom Ford International until 2029.
Marcolin and Moncler sign a worldwide exclusive license agreement for the eyewear category. Marcolin announces the early renewal of its licensing agreement with Montblanc International.
2016Marcolin and Dsquared2 consolidate their partnership announcing the early renewal of the eyewear license agreement.
Marcolin and Omega agree to an exclusive collaboration to create Omega branded sunglasses.
2017Marcolin and Rivoli Group sign a joint venture in middle east.
The Group announces the early renewal of its eyewear licensing agreement with Diesel.
Atelier Swarovski luxurious debut eyewear collection has been launched, created and distributed by Marcolin Group.
Giovanni Zoppas has been appointed Marcolin Group’s Executive Vice Chairman. In the meantime, he has been nominated CEO of the joint venture between LVMH and Marcolin Group announced last January. Massimo Renon has been named Marcolin Group’s CEO.
Viva International Group Historical Timeline
1978 Harvey Ross launches Viva International Group an entrepreneurial company.
1989 Viva International Group signs licensing agreement with Catherine Deneuve Lunettes.
1991 Viva International Group and GUESS Eyewear agree to a long-term partnership.
1994 Viva International Group and Harley-Davidson sign licensing agreement.
1995 Viva International Group expands its business internationally, in the U.K., France and Italy.
1998 Viva International Group signs Candie’s Eyewear.
2001 GANT Eyewear signs licensing agreement with Viva International Group.
2003 Viva International Group launches their line of luxury lifestyle brands.
2005 Viva International Group becomes a subsidiary of Highmark Vision (HVHC, Inc.)
2008 Viva International Group brings on both the Rampage and BONGO brands.
2009 Viva International Group signs SKECHERS Eyewear to a licensing agreement.
2013 Marcolin SpA finalizes the acquisition of Viva International Group.